fan announced that he was 'unfollowing' the star on Twitter because of the recent multiple mentions of baby-associated products
Baby Spice, 41, has recently launched Kit and Kin, a new eco-friendly baby line
But not all of her pop fanbase are happy about her constant promotion of it
One fan announced that he was 'unfollowing' the star on Twitter because of the recent multiple mentions of baby-associated products
However, the 41-year-old is flooding her Twitter and Instagram accounts with photos of babies wearing the products - much to the dismay of her eagle-eyed pop fans, who've branded the constant promotion 'annoying'.
One fan, @The_Boy87 wrote on Twitter: 'I love Emma Bunton but I despair each time she tweets about nappies.'
Another male follower, @TCFLN added: 'Emma Bunton just tweeted about nappies... *unfollow*'
And some followers on the Heart FM presenter's Instagram feed, which is currently awash with images and video relating to the products, were equally fed up.
Mikeeriah wrote: 'Can you please put this on a Kit and Kin page? I follow Baby Spice, not this.'
Babyspicemental fumed: 'Annoying that this page keeps posting Kit and Kin'
With her band on an indefinite hiatus after Geri Halliwell gave birth in January, the star is clearly pursuing other commercial ventures.
On her Instagram page, Bunton announced the baby line, which has been compared to US actress Jessica Alba's hugely successful range of newborn products, as: 'My beautiful new, eco-friendly family brand, created with an abundance of love, passion and expertise is here to make life better for you and your family.'
Are u fed up of Emma flooding promotions of her baby products on her social media?
Some people are unfollowing her right now they cant take it anymore,
I she promotig too much?